The adds with matrioshka’s illustrated characters for MCG Graz – the holder of big event localizations (Stadt Hale, Messe, Congress, Ice Halle, UPS Arena).
The idea behind was to show that MCG offers various places for different event purposes.
The target group of this proposal were big event organizers. The add was to be printed in special branch magazine.
The font Rotis Semi Sans and violet color were already the corporate elements.