I am a Senior Product Designer specializing in UX strategy, system architecture, and product logic.
I have the ability to take full ownership of the upstream phase and I can operate as an individual contributor building and strengthening product foundations.

I manage products from concept to completion, conducting competitor audits, shaping product logic and user flows, defining UX architecture and UX. I thrive in collaborative environments where I can contribute meaningfully to the design process. I bring structure and clarity to complex products and define the changes that move them forward. I translate testing results into clear improvements that enhance clarity and usability. My strength lies in translating goals into a functional logic teams can build on.

My core scope:
Product Definition & UX Strategy: I assess the product’s purpose and define the experience it should deliver for its target users. I work at the intersection of business goals and audience needs, turning it into design solutions that create measurable impact for the company.
Design System Engineering: I specialize in building and scaling design systems, also as white‑label infrastructure for B2B, based on tokens and variables. I create the structural framework and guidelines that ensure consistency and technical alignment for web and mobile platform.

With an extensive background in creative design and art direction, I bring strong expertise in visual foundations and product´s aesthetics, ensuring that technical complexity is always balanced with harmonious, functional design.