joanneum research

Mobirise Website Builder

Corporate identity

My responsibilities: art direction and design
Client: Madison Agency

Elements

1

Logotype 

Logo and color system
2

Corporate materials

businesscards, stationery, brochures,  annual report examples, vehicle branding, various boards and badges, promo booklet and T-shirt
3

Screen design

homepage for Joanneum Research institue with overview of its departments
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Mobirise Website Builder
Mobirise Website Builder
Mobirise Website Builder

Vision

All the five colors that stand for all Joanneum Research departments are present in the logotype and construct initials of the institute name. Simple form of each element representing departments brings association of: molecule, particle, bacteria, DNA etc., which embodies all the fields of the activity of the institute.

Form

The characteristic black bubble (appearing at the end or cross section of elements) stands for bond and cooperation between departments. The structures created from the basic identity element is playfully extended on all media. It shapes colorful surfaces of regular or irregular patterns and symbolizes systems and models of the science itself.

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Mobirise Website Builder
Mobirise Website Builder
Mobirise Website Builder

Logo construction

All elements has got the same size and length and dynamic angle of 45 degrees is applied.

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Mobirise Website Builder
Mobirise Website Builder
Mobirise Website Builder

Corporate materials

For the main materials that represent Managing Boards representatives I chose neutral gray silver tones for backgrounds, and placed logo elements with all colors that stand for departments that constitute the institute. 

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Mobirise Website Builder

Businesscards for Managing Board

Businesscards for departments

The cards for departments were designed according to color assigned to each of them. I prepared two versions of these businesscards: first with full color background and the second one with two various patterns.

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Businesscards for all departments of the institute

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Businesscards for all departments of the institute

Corporate stationery

The corporate materials also included customized pattern that consisted of all departments' colors.

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Mobirise Website Builder

Screen design

Using the symbolic and forms that stand for Joanneum Research departments I developed simple and functional homepage.

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Annual reports

Based on the logo elements that correspond with Joanneum Research departments cover illustrations, inside diagrams and pagination was created.

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Mobirise Website Builder
Mobirise Website Builder
Mobirise Website Builder
Mobirise Website Builder
Mobirise Website Builder
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